Relay.app
Relay.app is a workflow automation platform that combines artificial intelligence with human control. Allows teams to create AI agents and visual workflows connecting over 100 applications, such as Gmail, Slack, Notion, HubSpot, and Salesforce, without need for programming.
Relay.app
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FreePaid
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Updated: January 27, 2026
Overview
Relay.app is a modern automation platform that allows creating AI agents and visual workflows integrating business applications. The tool offers native AI functionalities to summarize, translate, classify, and extract data, plus allows creating custom prompts and mini agents for complex processes. Its visual drag-and-drop interface makes automation building accessible to entire team.
The platform was developed for teams needing intelligent automation while maintaining human oversight in critical decisions. Operations, marketing, sales, support, and development professionals use the tool to automate repetitive tasks while preserving control over approvals and strategic decisions. Companies of various sizes adopt the solution to optimize internal processes and integrate systems.
Relay.app's main differentiator lies in the Human-in-the-Loop concept, which allows inserting approvals, data requests, and human reviews at any stage of automated flow. This hybrid model ensures complex automations maintain human checkpoints, combining operational efficiency with governance and quality control.
Key Features & Functionalities
- Integrated AI Actions: Native functionalities to summarize texts, translate content, classify data, extract information, and execute cognitive tasks without complex configurations.
- Human-in-the-Loop: Allows inserting approvals, reviews, data requests, and human decisions at any workflow point, ensuring oversight in critical processes.
- Intuitive Visual Interface: Drag-and-drop editor enabling building complex workflows without programming knowledge, facilitating team collaboration.
- Native Integrations: Connects with over 100 popular applications including Google Workspace, Slack, Notion, HubSpot, Salesforce, Calendly, and productivity tools.
- Instant and Batch Triggers: Starts workflows automatically when events occur in connected applications or processes multiple items simultaneously from spreadsheets or lists.
- Mini AI Agents: Creates custom agents with specific prompts and specialized tools like web search and data analysis in code sandbox.
- Multiplayer Collaboration: Allows teams to build, edit, and share workflows with permission controls, activity tracking, and task assignment.
- Integrated Forms: Collects external data through native forms that start or feed automated workflows.
Use Case Examples
- Customer Support: Automate triage of tickets received by email, classify by urgency and department using AI, and route to appropriate teams with enriched context.
- Marketing and Content: Generate automatic summaries of market research, extract insights from reports, and distribute approved content to multiple social channels simultaneously.
- Sales Operations: Synchronize data between CRM and communication tools, automatically qualify leads, and request human approval before routing high-value opportunities.
- Data Analysis: Collect information from multiple sources, process and consolidate data in spreadsheets or dashboards, and generate periodic reports with AI-generated insights.
- Project Management: Automatically create tasks from emails or forms, assign responsible parties based on rules, and send personalized notifications to teams in communication tools.
- Employee Onboarding: Coordinate welcome sequences sending materials, creating system access, scheduling meetings, and collecting feedback at specific process moments.
How to Use
- Create Account: Access official website and register providing basic information to create free account or select appropriate plan.
- Connect Applications: Navigate to integrations section and authorize tools you want to connect, providing necessary permissions for platform to access data and execute actions.
- Configure Trigger: Start new workflow choosing event that will fire automation, such as email receipt, CRM record creation, or form submission.
- Add Actions: Use visual editor to drag and connect action blocks, including AI steps, application integrations, conditionals, and loops as needed.
- Insert Human Controls: Configure approval, review, or additional data request points at workflow moments where human decision or validation is necessary.
- Test Workflow: Execute tests using real or simulated data to verify flow works as expected and adjust settings if necessary.
- Activate and Monitor: Publish workflow to production and track executions through activity dashboard, reviewing logs and responding to human requests when needed.
Required Expertise Level
The platform was designed to be accessible to users without technical programming knowledge. The visual drag-and-drop interface, combined with pre-configured templates and clear documentation, allows professionals from various areas to create functional automations without need for coding. Users with more advanced technical profile can explore features like custom AI prompts, API integration, and complex workflows with multiple conditionals and data transformations.
Available Integrations
- Google Workspace (Gmail, Drive, Sheets, Calendar)
- Slack
- Notion
- HubSpot
- Salesforce
- Calendly
- Jira
- Confluence
- Browse.ai
- Airtable
- Trello
- Asana
Plans & Subscription Models
- Free: Available to explore basic functionalities and test automations with usage limitations, suitable for individual experimentation.
- Paid Plans: Offer expanded execution capabilities, access to advanced AI functionalities, premium integrations, and collaborative features for teams.
- Support and Maintenance: Support levels vary according to chosen plan, with technical assistance options and specialized documentation.
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